{"text_format":"2","workbook":"xlsx","n_sheets":1,"sheets":["Sheet1"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":0,"defined_names":0,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"Sheet1","index":0,"n_rows":37,"n_cols":11,"rows_kept":37,"cut":false,"hidden":false,"merged":[]}
[null,"Meetings, Conventions, & Incentive Travel","Assessment","Scientific Research Hub","Assessment","Arctic & Indigenous Tourism","Assessment","FIT Adventure Travellers","Assessment","Festivals & Events","Assessment"]
["Current Markets","Related Northern Industries (Renewable/conventional energy, mining, satellite, etc)","Maturity: Low to Medium\nPotential: Medium\nPositioning: Unique place to gather for smaller meetings, especially in fields related to industries and communities of the north \nCompetitiveness: High\n","Satellite Industry","Maturity: Medium\nPotential: High\nPositioning: Advantageous high latitude location\nCompetitiveness: Medium","Arts & Crafts","Maturity:Medium\nPotential: High\nPositioning:See life through the eyes of our Indigenous peoples\nCompetitiveness: High","Outdoor Explorers","Maturity: High \nPotential: High\nPositioning: Tundra landscape unique to region, wilderness close to town\nCompetitiveness: niche, but high","Ties to Inuvik (worked in Inuvik and/or have friends and family in Inuvik)","Maturity: High\nPotential: Medium\nPositioning: We love welcoming you back\nCompetitiveness: High"]
[null,null,null,"Environmental Research/Monitoring","Maturity: Medium\nPotential: High\nPositioning: Specific ecosystems and research support provided\nCompetitiveness: Medium","Outdoor Explorers","Maturity:Medium\nPotential:High\nPositioning: A traditional way to explore the real north\nCompetitiveness: Medium \n","Aurora viewers ","Maturity:Medium\nPotential: Medium\nPositioning: Don't want busloads, would rather have those looking for well-rounded northern experience. Yellowknife at capacity so Inuvik provides a more intimiate experience\nCompetitiveness: Low-Medium ","Cultural Explorers + Authentic Experiencers","Maturity: Medium\nPotential: Medium\nPositioning: Authentic and transformational Indigenous experience\nCompetitiveness: High\n"]
[null,null,null,"Physical Sciences","Maturity: Low\nPotential: High\nPositioning: Unique environment for hand-on learning\nCompetitiveness: Medium","Roadtrippers","Maturity: Medium\nPotential: Medium\npositioning: You're almost to the Arctic Ocean, see where the Dempster can still take you and what Inuvik can offer as part of the journey\ncompetitiveness: Medium","Cultural Explorers + Authentic Experiencers","Maturity: Medium\nPotential: Medium\nPositioning: Awareness of why a trip north can be transformational\ncompetitiveness: Med - High for the right niche/personality"]
[{"$nulls":7},"Ties to Inuvik (worked in Inuvik and/or have friends and family in Inuvik)","Maturity: High\nPotential: Medium\nPositioning: We love welcoming you back\ncompetitiveness: High"]
[{"$nulls":7},"Roadtrippers","Maturity: Medium\nPotential: Medium\npositioning: You're almost to the Arctic Ocean, see where the Dempster can still take you and what Inuvik can offer as part of the journey\ncompetitiveness: Medium"]
["Potential Markets","Climate change scientists","maturity: low\npotential: high\npositioning: learn about climate change in areas that are rapidly transforming\ncompetitiveness: medium","Climate Change Academics","Maturity: low\nPotential: high\nPositioning: learn about issues affecting environment and infrastructure firsthand\nCompetitiveness: high","Climate change scientists","maturity: low\npotential: medium\npositioning: learn about how climate change is affecting Indigenous communities and their adaptation measures\ncompetitiveness: unknown","Climate change scientists","maturity: low\npotential: medium\npositioning: support a community tackling climate change every day by visiting and learning from them\ncompetitiveness: high","Outdoor Explorers","Maturity: low\nPotential: medium\nPositioning: experience the culture that was born from this rugged landscape\nCompetitiveness: medium"]
[null,"Students: Indigenous Tourism and climate change","maturity: low\npotential: high\npositioning: youth meetings to learn about Arctic topics (science or indigenous tourism)\ncompetitiveness: medium (niche, but competitive if programs developed)","Integrating Western and Indigenous Knowledge & Research","Maturity: low\nPotential: medium \nPositioning: Fostering a scientific community within the NWT which recognizes and uses the traditional knowledge of northern Indigenous peoples\nCompetitiveness: Medium","Cultural Explorers + Authentic Experiencers","maturity: medium\npotential: high\npositioning: transform your view of the world\ncompetitiveness: medium ","Road trippers from Yukon","maturity: medium\npotential: medium\npositioning: continue on from Dawson, you're not in the True North yet. \ncompetitiveness: medium","Business Travelers ","Maturity: low\nPotential: medium\nPositioning: turn a business trip into a transformational experience\nCompetitiveness: medium"]
[null,"Cultural Explorers + Authentic Experiencers","maturity: low\npotential: high\npositioning: a place to meet that stands apart from the rest, where a meeting can benefit from strong Indiegnous community outside of the meeting space\ncompetitiveness: high",null,null,"Students: Indigenous Tourism and climate change","maturity: unsure\npotential: high\npositioning: learning capital for Indigenous Tourism and/or climate change science\ncompetitiveness: high","Aurora viewing beyond the lights ","maturity: medium\npotential: medium\npositioning: Yellowknife is nearing visitor capacity in peak Aurora seasons. Inuvik is a place where you get a truly arctic experience\ncompetitiveness: medium"]
[{"$nulls":7},"Cultural Explorers + Authentic Experiencers","maturity: low\npotential: medium\npositioning: experience the natural environment that shaped the culture\ncompetitiveness: medium"]
[{"$nulls":7},"Personal Transformation and wellness","maturity: low\npotential: medium\npositioning: a place to learn from others and take the time and space to refresh your spirit\ncompetitiveness: low"]
[]
["Current Product Experiences","Aurora Viewing","Maturity: mature\nPotential: medium\nPositioning: an exciting experience to pair with a meeting in the north\nCompetitiveness: low","Climate Change Science","Maturity: low\nPotential: high\nPositioning: learn and research on the frontlines of climate change\nCompetitiveness: high\n","Aurora Viewing","maturity: medium\npotential: medium\npositioning: this is just one aspect of experiencing the real north\ncompetitiveness: low","Aurora Viewing","maturity: medium\npotential: low\npositioning: a place for auroroa + so much more. Aurora viewing is just one part of a truly northern experience.\ncompetitiveness: low","Festivals and Events","maturity: medium-high\npotential: high\npositioning: an integral element of life and community building in the north\ncompetitiveness: high"]
[null,"Festivals and Events","maturity: low\npotential: medium\npositioning: engage with the community while you're here\ncompetitiveness: high",null,null,"Indigenous Cultural Experiences","maturity: low\npotential: high\npositioning: an authentic, transformational experience that supports the continuation of traditional practices \ncompetitiveness: high","Hunting","Maturity: Medium-high \nPotential: High\nPositioning: Experience hunting with the locals and learn about living sustainably off the land\nCompetitiveness: Medium","Arts","Maturity: Low - Medium \nPotential: Medium\nPositioning: Gain access to amazing Indigenous culture and arts \nCompetitiveness: High "]
[null,"Arts & Crafts","Maturity: medium\nPotential: high\nPositioning: can enrich attendees and provide unique experiences\nCompetitiveness: high",null,null,"Cultural Learning","Maturity: Medium \nPotential: Medium\nPositioning: Gain a broader perspective of the world \nCompetitiveness: High","Fishing","Maturity: Medium-high\nPotential: Medium-high\nPositioning: an intimate fishing experience that sends you back in time\ncompetitiveness: Medium","Indigenous Cultural Experiences","maturity: low\npotential: high\npositioning: an authentic, transformational experience that supports the continuation of traditional practices \ncompetitiveness: high"]
[{"$nulls":5},"Wildlife Viewing","maturity: medium\npotential: medium\npositioning: discover the abundance of wildlife that thrives in this extreme wilderness\ncompetitiveness: medium","Festivals and Events","maturity: medium\npotential: high\npositioning: experience the food, art and culture through local events\ncompetitiveness: high","Cultural Learning","maturity: low\npotential: medium\npositioning: emmerse yourself in the culture to learn about the world from a different perspective \ncompetitiveness: medium"]
[{"$nulls":7},"Arts","Maturity: Low - Medium \nPotential: Medium\nPositioning: Gain access to amazing Indigenous culture and arts \nCompetitiveness: High "]
[{"$nulls":7},"Indigenous Cultural Experiences","Maturity: Medium\nPotential: High\nPositioning: Experience the \"real north\" through the eyes of our rich Indigenous culture\nCompetitiveness: High "]
[{"$nulls":7},"Road Trips (including Road to Tuk)","Maturity: Medium-High\nPotential: High\nPositioning: It's all about the journey not the destination\nCompetitiveness: Medium"]
[{"$nulls":7},"Outdoor adventure (dog sledding, canoeing)","Maturity: High\nPotential: High\nPositioning: A well-rounded trip where you can have hands-on experiences in an environment that will surprise you\nCompetitiveness: Medium"]
[{"$nulls":7},"Wildlife Viewing","Maturity: Medium \nPotential: Medium \nPositioning: An authentic and budget friendly wildlife experience in a land of extremes\nCompetitiveness: Medium"]
["Potential Product Experiences","Climate Change Science","Maturity: medium\nPotential: high\nPositioning: The Western Arctic is a hub for climate change research and could be developed more as a place to meet with fellow scientists for meetings and conventions\nCompetitiveness: medium","Cultural Learning","maturity: low\notential: medium\npositioning: cultural knowledge can be a valuable complement to western scientific research \ncompetitiveness: medium","Personal Transformation + Reflection","Maturity: low\nPotential: medium\nPositioning: to complement the immersion within Indigenous cultures, take some time for relection, relaxation and personal growth\nCompetitiveness: medium ","Climate Change Science","Maturity: low\nPotential: medium\nPositioning: See the effects of climate change on our natural environment and learn what we are doing to fight it\nCompetitiveness: medium  ","Personal Transformation + Reflection","Maturity: medium \nPotential: high    \nPositioning: Festivals as the catalyst for personal transformation and reflection\nCompetitiveness: high "]
[null,null,null,"Wildlife Viewing","Maturity: medium\nPotential: medium\nPositioning: experience handson the environment you've come to research \nCompetitiveness: medium",null,null,"Satellite + Space Tourism","Maturity: low\nPotential: med-high\nPositioning: targeting the academic outdoor adventurer with informative sciene based tours. Learn about space from the top of the world.\nCompetitiveness: medium"]
[null,"Indigenous Cultural Experiences","maturity: medium\npotential: medium\npositioning: can enhance meetings and events with Indigenous wisdom and cultural exposure \ncompetitiveness: high",{"$nulls":4},"Personal Transformation + Reflection","Maturity: low\nPotential: medium \nPositioning: play hard but don't forget to relax during your northern adventure \nCompetitiveness: medium"]
[{"$nulls":7},"Heritage and history","Maturity: low\nPotential: medium\nPositioning: learning about the rich history of the town and its role in shaping the wider region \nCompetitiveness: medium"]
["Current Marketing Programs & Assets","Website",null,"Website",null,"Recreation space and event facilities",null,"Always On / Social Media",null,"Always On / Social Media"]
[null,"Visitor Centre + Promotional Assets",null,"Visitor Centre + Promotional Assets",null,"Aurora College",null,"Visitor Centre + Promotional Assets",null,"Visitor Centre + Promotional Assets"]
[null,"Inuvik Guide",null,"Recreation space and event facilities",null,"Arctic Development Expo",null,"Inuvik Guide",null,"Inuvik Guide"]
[null,"Recreation space and event facilities",null,"Aurora College",null,"Always On / Social Media",null,"Trade Show Attendance",null,"Trade Show Attendance"]
[null,"Arctic Development Expo",null,"Arctic Development Expo",null,null,null,"Recreation space and event facilities",null,"Recreation space and event facilities"]
["Potential Marketing Programs & Assets","Co-marketing/ partnerships",null,"Co-marketing/ partnerships",null,"Consistent Storytelling",null,"Consistent Storytelling",null,"Consistent Storytelling"]
[null,"LinkedIn",null,"LinkedIn ",null,"Ambassador campaign/ program",null,"Ambassador campaign/ program",null,"Ambassador campaign/ program"]
[null,"NWTT support",null,"Government grants",null,"Co-marketing/ partnerships",null,"Co-marketing/ partnerships",null,"Co-marketing/ partnerships"]
[null,"Collaboration w/ Indigenous groups",null,"Collaboration w/ Indigenous groups",null,"Influencer marketing",null,"Influencer marketing",null,"Influencer marketing"]
[{"$nulls":5},"Exchange Program",null,"Possible end of a bucket list roadtrip route through all of South and North America",null,"Increased online presence"]
[{"$nulls":5},"Collaboration w/ Indigenous groups",null,"Collaboration w/ Indigenous groups"]
[{"$nulls":5},"Increased online presence",null,"Increased online presence"]